Although I wasn’t raised on a farm, I was lucky that my best friend was. Pure imagination flowed at this magical place where it seemed anything was possible — and where dandelions weren’t just weeds but conquests!

Today, we nod back to visuals of this simpler time via the launch of our new Heartland Collection of rugs. The American Dream is the common thread that binds these rugs, where ideals like equal opportunity and great American achievement result in a marriage of ingenuity and craftsmanship. The Heartland Collection has also inspired
a chance to share an inward look at the heart of Delos.

Privately owned and headquartered in the South, the Delos journey began twenty years ago during a down economy in the hub of the textile industry. Desperate to achieve quick delivery schedules, we hired local skilled craftspeople who were jobless from manufacturing downturns. The result was a blended family filled with dreams.

Over the years, Delos has successfully partnered with designers on custom rug projects. To heighten this collaboration, Kate Cave, Delos’ Design Concierge, joined our team. Like my time at the farm, working with Kate has been magical. My product development knowledge partnered perfectly with Kate’s design experience, and together we couldn’t help but create successful collections.

Once we defined the spirit of the Heartland Collection, it quickly became apparent that it called for a highly textured, handcrafted construction that capitalized on 100% regenerated ECONYL® nylon attributes and New Zealand wool. We blended these two yarns to create a heightened sense of touch with an earth-friendly sensibility.

2020 made all of us reassess our lives and the things that matter. Memories have become more memorable. We once again found appreciation in simpler things. I’m grateful that Delos has continued to prosper and that the elimination of business travel allowed me to spend more time with my family. It has also made me consider what others do not have. Foodbank lines have lengthened. I cannot imagine the hardship local restaurants have endured. Part of appreciating what you have is doing your part for others in need, and Delos has made new commitments to giving back.

We hope that the Heartland Collection will not only inspire creativity but will additionally keep us mindful and helpful to the needs of others. We often think of “heartland” as the central part of the United States,  but it also means: “the center of support for a belief or movement.” This perfectly rounds out the real heart of this collection. And so the dream continues…